Dan Rubin gets creative with CSS3 and HTML5; Juliette Melton runs effective remote research; Simon Pascal Klein knows how to typeset for the web; Donna Spencer will keep your content alive; Matt Balara designs better online shops; Craig Sharkie intro­duces jQuery to designers; Darren Menachemson designs inter­action with enriched story­telling and Shane Morris takes us to inter­action design school 101.

Designing interactions using enriched storytelling

Create compelling user expe­ri­ences that go one step further
Photo of Darren Menachemson

Presenter: Darren Menachemson

Story­telling is a powerful way of designing and iter­ating user expe­ri­ences. Used well, it shapes the design by focusing the design team on the user’s context and needs, rather than on a “checklist” of require­ments, func­tions and UIs.

Enriched story­telling takes this one step further, linking up the func­tional and UI design of a website (or, really of any interface) to the desired user expe­rience and to the under­lying business archi­tecture.

The talk will demon­strate three very prac­tical methods for creating and commu­ni­cating enriched stories to inform the devel­opment of complex web inter­ac­tions. It will walk through example arti­facts, and the design process for creating them.

Setting standards-​​friendly web type

The art of tech­no­logical typog­raphy
Photo of Simon Pascal Klein

Presenter: Simon Pascal Klein

Web typog­raphy has in the past two years seen a resur­gence in interest and many would agree only rightly so, with most of the content on the web still textual. However the range of tech­nical options available for setting type on the web is quite broad—not to mention the range of styl­istic choices available—and often confusing. This session aims to demystify the current tech­niques available to set type on the web by comparing and contrasting the various options at hand while offering a set of good defaults and safe advice for not only making it acces­sible but also plea­surable to read.

The talk is suited to anyone who publishes on the web, with rele­vance to both designers and devel­opers.

Creativity, Design and Interaction with HTML5 and CSS3

Using up to the minute tech­nologies for interface design
Photo of Dan Rubin

Presenter: Dan Rubin

HTML5 and CSS3 are the newest stars of the web: the corner­stones of progressive enhancement, the future of online video, the easiest way to build web appli­ca­tions for desktop and mobile devices, and a bril­liant foun­dation upon which we can add complex inter­action and animation layers with javascript and Canvas; happily — thanks to much-​​improved browser support — we can now use them. In this session, Dan Rubin will show you who’s already taking advantage of these latest addi­tions to our toolbox, what this means for interface designers, and how you can bring the same tech­niques to your projects.

Keeping your content alive from cradle to grave

Photo of Donna Spencer

Presenter: Donna Spencer

By now we all know that the web is not a publi­cation — that it’s a living, evolving thing. But a lot of content I see still appears to be ‘published’ once and then left alone.

This talk is about what happens after content is published. We’ll talk about how to:

  • decide what to create in the first place (and what the best format is)
  • identify which content types need to be left alone, and which need to be looked after
  • revive existing content and give it a second wind
  • check your content is still working for its readers
  • put it to sleep when it is time
  • put a process in place so you can do this yourself and with distributed content creators

We’ll also discuss how this varies depending on your industry, size of site and type of content.

Remote research: Running effective remote studies

Tools and tips for getting the most out of your user research
Photo of Juliette Melton

Presenter: Juliette Melton

Remote research can raise the quality and lower the costs of your user research efforts; using a combi­nation of surveys, video, screen­sharing, and phone, you can connect with a much broader range of users than you could using tradi­tional lab-​​based usability tests, while using resources more effi­ciently than you would doing contextual research. In this workshop-​​style talk, Juliette Melton will cover recruiting sources, tech­nology tools, and caveats you might not have thought of, including managing time zones and partic­ipant distraction. We will also address pros and cons of increas­ingly popular non-​​scripted research services.

Interaction design school 101

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Presenter: Shane Morris

When I first picked up Matthew Frederick’s book: “101 Things I Learned in Archi­tecture School” I was struck by the number of prin­ciples of archi­tecture that can be directly applied to inter­action design, but also disil­lu­sioned by the fact that Inter­action Designers generally do not have a similar body of knowledge to draw on. Sure we have lots of “process”, but rela­tively little “wisdom” of the sort found in this book.

The field of Inter­action Design isn’t very old — If we’re talking purely software interface design, then let’s say about 25 years old. No surprise, then, that we borrow heavily (and unashamedly) from a range of other, more estab­lished, disci­plines. We try to compensate for our relative lack of a history, tradition or body of knowledge by lever­aging others’. That’s entirely appro­priate — but how far does it get us? Inter­action Design is an essential component of the delivery of virtually any product or service today. Many of us may already be at the point where we interact with more digital products in a day than we do physical products, and many of the most important trans­ac­tions in our lives are entirely virtual. Maybe Inter­action Design needs to be taken a bit more seri­ously?

In this talk I’d like to reflect on my almost 20 years as an inter­action designer — the things I’ve learned along the way, and the things I wish I would have learned at Inter­action Design School, if such a thing had existed back then. Along the way we’ll review some of the 101 things we all should have learned in Inter­action Design School, sourced from ixd101​.com (the blog I share with Matt Morphett), and beyond.

jQuery Loves Designers

Photo of Craig Sharkie

Presenter: Craig Sharkie

They’ve already found the good bits of JavaScript and created a bunch of frame­works and libraries. And now that jQuery can be found on around 1 in 5 sites you visit — more if you’re lucky — its time for those devel­opers to let the folks that know have a go!

jQuery brings the behaviour layer out of the dev team and into the whole team. And it does it in a way that lets you focus on what you know best.

Find out why all those devel­opers are so keen to get to work these days and beat them at their own game. Plugins, actions, expres­sions, and selectors used to be the domain of the anoraks — but not any more! Even the biggies like Ajax and progressive enhancement can be taken in bite sized chunks with jQuery.

And if you think acces­si­bility is beyond your grasp, time to think again!

Flogging Design – Best Practice in Online Shop Design

Shopfront show­manship, retail recom­men­da­tions and more
Photo of Matt Balara

Presenter: Matt Balara

Consid­ering how many busi­nesses depend upon the web for their income, it’s shocking how poorly designed most shops are. Not only aesthet­i­cally, but also as far as ease of use, retail psychology and user expe­rience are concerned. How can we design better shops? If customers enjoy shopping more, won’t our clients earn more? Can forms be fun? What’s the psychology behind online purchases? How can online and offline buying expe­ri­ences be harmonised? Matt Balara will share some of his 15 years of expe­rience designing web sites, the vast majority of which have sold some­thing or other.