Dan Rubin gets creative with CSS3 and HTML5; Juliette Melton runs effective remote research; Simon Pascal Klein knows how to typeset for the web; Donna Spencer will keep your content alive; Matt Balara designs better online shops; Craig Sharkie introduces jQuery to designers; Darren Menachemson designs interaction with enriched storytelling and Shane Morris takes us to interaction design school 101.
Designing interactions using enriched storytelling
Create compelling user experiences that go one step further
Presenter: Darren Menachemson
Storytelling is a powerful way of designing and iterating user experiences. Used well, it shapes the design by focusing the design team on the user’s context and needs, rather than on a “checklist” of requirements, functions and UIs.
Enriched storytelling takes this one step further, linking up the functional and UI design of a website (or, really of any interface) to the desired user experience and to the underlying business architecture.
The talk will demonstrate three very practical methods for creating and communicating enriched stories to inform the development of complex web interactions. It will walk through example artifacts, and the design process for creating them.
Setting standards-friendly web type
The art of technological typography
Presenter: Simon Pascal Klein
Web typography has in the past two years seen a resurgence in interest and many would agree only rightly so, with most of the content on the web still textual. However the range of technical options available for setting type on the web is quite broad—not to mention the range of stylistic choices available—and often confusing. This session aims to demystify the current techniques available to set type on the web by comparing and contrasting the various options at hand while offering a set of good defaults and safe advice for not only making it accessible but also pleasurable to read.
The talk is suited to anyone who publishes on the web, with relevance to both designers and developers.
Creativity, Design and Interaction with HTML5 and CSS3
Using up to the minute technologies for interface design
Presenter: Dan Rubin
Keeping your content alive from cradle to grave
Presenter: Donna Spencer
By now we all know that the web is not a publication — that it’s a living, evolving thing. But a lot of content I see still appears to be ‘published’ once and then left alone.
This talk is about what happens after content is published. We’ll talk about how to:
- decide what to create in the first place (and what the best format is)
- identify which content types need to be left alone, and which need to be looked after
- revive existing content and give it a second wind
- check your content is still working for its readers
- put it to sleep when it is time
- put a process in place so you can do this yourself and with distributed content creators
We’ll also discuss how this varies depending on your industry, size of site and type of content.
Remote research: Running effective remote studies
Tools and tips for getting the most out of your user research
Presenter: Juliette Melton
Remote research can raise the quality and lower the costs of your user research efforts; using a combination of surveys, video, screensharing, and phone, you can connect with a much broader range of users than you could using traditional lab-based usability tests, while using resources more efficiently than you would doing contextual research. In this workshop-style talk, Juliette Melton will cover recruiting sources, technology tools, and caveats you might not have thought of, including managing time zones and participant distraction. We will also address pros and cons of increasingly popular non-scripted research services.
Interaction design school 101
Presenter: Shane Morris
When I first picked up Matthew Frederick’s book: “101 Things I Learned in Architecture School” I was struck by the number of principles of architecture that can be directly applied to interaction design, but also disillusioned by the fact that Interaction Designers generally do not have a similar body of knowledge to draw on. Sure we have lots of “process”, but relatively little “wisdom” of the sort found in this book.
The field of Interaction Design isn’t very old — If we’re talking purely software interface design, then let’s say about 25 years old. No surprise, then, that we borrow heavily (and unashamedly) from a range of other, more established, disciplines. We try to compensate for our relative lack of a history, tradition or body of knowledge by leveraging others’. That’s entirely appropriate — but how far does it get us? Interaction Design is an essential component of the delivery of virtually any product or service today. Many of us may already be at the point where we interact with more digital products in a day than we do physical products, and many of the most important transactions in our lives are entirely virtual. Maybe Interaction Design needs to be taken a bit more seriously?
In this talk I’d like to reflect on my almost 20 years as an interaction designer — the things I’ve learned along the way, and the things I wish I would have learned at Interaction Design School, if such a thing had existed back then. Along the way we’ll review some of the 101 things we all should have learned in Interaction Design School, sourced from ixd101.com (the blog I share with Matt Morphett), and beyond.
jQuery Loves Designers
Presenter: Craig Sharkie
jQuery brings the behaviour layer out of the dev team and into the whole team. And it does it in a way that lets you focus on what you know best.
Find out why all those developers are so keen to get to work these days and beat them at their own game. Plugins, actions, expressions, and selectors used to be the domain of the anoraks — but not any more! Even the biggies like Ajax and progressive enhancement can be taken in bite sized chunks with jQuery.
And if you think accessibility is beyond your grasp, time to think again!
Flogging Design – Best Practice in Online Shop Design
Shopfront showmanship, retail recommendations and more
Presenter: Matt Balara
Considering how many businesses depend upon the web for their income, it’s shocking how poorly designed most shops are. Not only aesthetically, but also as far as ease of use, retail psychology and user experience are concerned. How can we design better shops? If customers enjoy shopping more, won’t our clients earn more? Can forms be fun? What’s the psychology behind online purchases? How can online and offline buying experiences be harmonised? Matt Balara will share some of his 15 years of experience designing web sites, the vast majority of which have sold something or other.