Each day at Web Directions South begins and ends with a session that will remind you why it’s so great to work on the web. Scott Thomas from the New Media team at Obama for America designs online communities that resonate and motivate; Josh Williams from Gowalla asks where are we going?; Michal Migurski wants to know what we can see in the web of data and Tim Harrison says it’s all about design.
Where Are We Going?
Presenter: Josh Williams
Today’s web is being defined more than ever by buzzwords, catchphrases, fads and trends. Startups are being created for startups sake, standards are being hijacked by so-called “social media gurus,” and investors are piling on one after another looking to hop on the next big wave. And we, the designers, developers and innovators actually building the web, are left to wonder if we’re still in the drivers seat.
During this brisk discussion we’ll separate fads from the future, debate native apps versus the mobile web, take an honest look at the hype behind geo-location, then take a step back to ask ourselves where the web—and we ourselves—are going. Hold on, it’s going to be a wild ride!
Let’s see what we can see
Presenter: Michal Migurski
Piece by piece, the world is moving onto the web. How can we make sense of this new torrent of information emerging wide-eyed and blinking into the internet? Stamen’s Michal Migurski will show how information visualization is making it possible to comprehend a live, vast, and deep connected web of data, with a special focus on interactive and geographic work.
Creating sites that inspire and connect
Presenter: Scott Thomas
Join Scott Thomas, a lead web designer on President Obama’s electoral campaign, as he explains how to design online communities that resonate and motivate. All too often, discussions of analytics, clickthrough rates, and search engine optimization cloud the important truth that online campaigns and communities are for human beings. Come discover how to use superior design, authentic messaging, and valuable content to deliver resonant messages that connect with your audience through the noise of the Internet.
Banner photo: © Fotomattic.
Designers, designers, designers..
Presenter: Tim Harrison
Design — and particularly how designer’s think — is becoming increasingly recognized as a critical component of business strategy — and rather than taking a back seat in decision-making, design is now being given authority.
As consumers come to expect better designed products, services and experiences — so the world’s businesses are being put under greater and greater pressure to respond competitively.
The visible success of design-driven companies like Apple are scrambling executives the world over in attempts to understand and integrate better design into their own organizations.
No matter where we’re located — today’s globalized world of cheap air travel, web-based conferencing and collaboration means that better design is more accessible than ever.
But what are the most important aspects of design to consider?
Creative Director, Tim Harrison shares some insights on design essentials and how we can ALL apply these for success, regardless of our individual roles, professions or industries…
Minting Mobile Currency in a Socialized, Localized World
Presenter: Naveed Anwar
Consumers’ lives are transforming as mobile, social and local trends redefine how consumers and businesses around the world live, work, play and pay. Today’s leading developers are capitalizing on these trends with the applications they create. The best and brightest of these ideas can be easily monetized by hooking into consumers’ digital wallets to enable easy and safe mobile transactions. Naveed Anwar, senior director of PayPal’s Developer Network, will showcase how developers can have the vision and ability to build new solutions that address both consumer and business demand. With his insights on tools to innovate and remove payments friction, Naveed will open up the realm of possibilities and opportunities in the future of money.